Skylar Launches New Tamron Website
Commack, NY, Jun 2 - In early 2004, Tamron USA, Inc., a Long Island, NY based company, contacted Skylar Design about redesigning their existing website. Being a leading manufacturer of lenses for photographic, industrial, laboratory, video, digital and scientific applications, Tamron USA, Inc. recognized it needed to do something about their online image and chose Skylar Design as the company of choice to handle this large task. In addition, although its primary audience has always been professionals, Tamron also wanted to go after amateur photographers as well as security distributors and installers as their target customers.
One of the challenges Skylar faced was clearly delineating three major product areas while still demonstrating that these major divisions were all under the Tamron brand name. "Like several other companies in the photo industry, Tamron has separate and distinct divisions that are represented in one website," stated Stacie Errera, Chief Marketing Officer. "We had to find a design that unified all three of our product segments, yet maintained a separation between them. I think we accomplished this with the new design by Skylar Design's principal/creative director Justin Agoglia."
Moving away from the frame-based design, Skylar decided to create a site that was unique in its design, but also applied current industry standards. The Skylar team built into the development of the site the ability for Tamron administrators to expand to the growing needs of its users. Tamron can now easily manage and update the site when necessary, allowing their web team to focus on future projects instead of focusing solely on maintening the site. Using industry recognized tools, the new site loads faster, is simpler to navigate, and showcases more images than ever before.
The new website is designed to allow easy access to information about Tamron's many products from photo lenses, to surveillance and factory automation optics, to Bronica medium format camera systems. Even more important for many consumers and photo enthusiasts are the learning resources Tamron's site offers. From articles on how to select lenses to tips from the pros, Tamron's learning center will gather all of this essential information in one area. Currently, this section contains useful information about Tamron's products and services. In the near future, Tamron will add a "how-to" section featuring educational articles written by master photographers.
"Users of our photo products are constantly looking for inspiration and information to improve their photography," Errera says. "Our learning center is an important adjunct to our e-mailed and printed newsletters. This area of the site will continue to expand and provide exciting resources for both pros and enthusiasts."
Lisa Keller, Tamron's Internet Supervisor and in-house webmaster, instructed Skylar to enhance the use of images throughout the site. "I felt it was important for a company whose roots are based in photography to showcase the amazing images taken by our users," she stated. In addition to the photo galleries featured in both Tamron lens and Bronica sections, images will rotate on the home page and will be displayed on each page throughout the site.
Tamron's business-to-business customers will also find the new website refreshing.
Dealers and distributors of CCTV products, as well as installers and architects,
will find that the product spec pages for Tamron's CCTV lenses download faster.
PDFs of catalogs and cut sheets are also posted in the CCTV/FA section. More information
will be added over time to the learning center and Tamron is investigating the
needs of architects and engineers to find out what they would like to see posted
in the CCTV/FA optics section.
See the new site.